Extra Anya Hindmarch bags on the way

If yesterday you thought you’d stroll into Sainsbury’s on your way to work and pick yourself up a little designer bargain, that was the Anya Hindmarch ‘I’m not a plastic bag’ bag - you were probably disappointed.

We say ‘was’ because fashionistas and ebay sellers had queued for the bags from the early hours, and now if you’ve still got your heart set on one, they’re not quite so much of a bargain.

Prior to Sainsbury’s sell out the bags were being bid on for up £200. This morning there’s about 1,500 of them being flogged on ebay, so the increased supply has settled the price down somewhat to the region of £50-60.

If your not flush this month and think you’ve missed the boat, you’ll be pleased to hear that more will be available. The bags will be available in the US in June in a limited edition navy blue and in Japan in July in a bottle green, also limited edition. Register on the Hindmarch home page to hear about these first.

Hindmarch and We Are What We Do’s collaboration has certainly gained mass awareness, but is it just awareness of the bag itself or has the issue of disposable bags also been highlighted during the furore?

As we mentioned yesterday, supermarkets give out the equivalent of 290 bags per shopper per year, one idea to reduce the amount is charge for them. I wonder how much they could get for them if they printed ‘I’m not a fashion icon’ on the side.