Good One sends up Anya with organic cotton ‘Do I f**king look like a plastic bag?’
If you looked at Anya Hindmarch’s ‘I’m not a plastic bag’ bag and thought ‘obviously’ then you think along the same lines as Good One.
Good One has launched a limited edition bag in response to Hindmarch’s design. The bag responds, not just with sarcasm, but also by being made from organic cotton, which the ‘other bag’ wasn’t.
There’s only 200 of the fairly traded bags and they’re £8 via Good One's website. They won’t create the same flurry as the Anya bag, but the direct retaliation gives it humour and it deserves credit for jumping on the bag bandwagon bare-facedly, rather than trying to pretend it just so happened that a bag was already planned.
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Comments
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Sindhu says
Good one, indeed. See also Marissa V’s ‘I’m Not a Smug Twat’ bag. Locally made and not available from multiple major retailers.
http://www.frommarissav.com/the-im-not-a-smug-twat-bag-24-p.asp
I think it is important not just to keep the humour alive (ethical fashion can sometimes take itself too seriously and that’s never attractive) but also to kep an ever ready eye for mainstream brands that just want to free-ride the growing interest in ethical fashion.