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Introducing Pop-In: The Revolutionary Nappy

Reusable nappy company Modern Baby has launched a new birth-to-potty nappy called The Pop-In which effectively grows with your baby. Available online, in independent baby shops and selected Waitrose stores, the nappy’s clever popper system lengthens the nappy as the baby grows, while the soft stretchy tabs provides a perfect fit at every stage of his development.

Super slim, The Pop-In protects against leaks thanks to the double leg elastics and highly-absorbent inner soaker made from naturally anti-bacterial and environmentally-friendly bamboo. Each nappy also comes with an extra-thick nighttime booster pad for dry nights.

Channel 4’s parenting mentor Claire Scott said: “The Pop-In effectively cuts through the nappy maze by taking the best features of each nappy system – all-in-one and two-part - and puts them together to create the first hybrid birth-to-potty nappy on the market. Effectively all new parents needs to decide is which colour to choose – everything else, including the size, is taken care of.”

The unique nappy has a super-fast drying time and is available in five contemporary colours.

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About New Consumer Magazine

New Consumer is a website, a magazine, and a means to help you use your purchase power!

We were established by award-winning social entrepreneur Mel Young (Big Issue in Scotland, Homeless World Cup) in 2002.

For New Consumer, future-proof consumption means ethics AND quality – we’re heartened to see more and more products hit the market that aren’t just sustainably produced but are bright, fun and fabulous too!

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