Launch of Plastic Ain’t My Bag campaign

We are what we do, the movement behind the ‘I’m not a plastic bag’ bag is continuing with its mission to rid the country of the plastic bag offender.

The mission corresponds with the first action from its book, Change the World for a Fiver, which is to ‘decline plastic bag’. The movement is unruffled by the critics of the Anya bags. From its point of view, it made the bag, it made a fuss, (certainly there’s been a flurry of plastic bag bans since and a trough load of new bags, including Good One’s intertextual one) so job done? No, not quite.

Undeterred from the theme, the latest initiative is the Plastic Ain’t My Bag campaign. Retailer can stick the logo in the window to indicate to shoppers that if they really want a plastic bag, they’ll have to ask for it - indicating that they’ll no longer be given out routinely.

Asking for a plastic bag will soon be seen as a faux pas and also We Are What We Do urges shoppers to shun the suggestion of taking a plastic bag if offered.

David Robinson, the movement's founder, said: ‘Our aim with Plastic Ain’t My Bag is to have a window vinyl in every window in every shop in every high street in the country by Christmas, and for this to be the first Christmas that it is about as fashionable to carry plastic as it is to wear fur.’

Shops, such as Virgin Megastores and Dermalogica salons have already signed up for when the campaign launches on 14 June, to help achieve that aim.

We suggested earlier today that Good One was starting a bag war with its new shopper.

Just a quick ‘did you know’ - we only started using plastic bags in 1977. Makes you think, eh? It’s done a lot of damage in 30 years.