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New Camden shop features fashion by homeless trainees

An unique fashion outlet opens in busy Camden later this month. Rough Sleepers, organised by social exclusion charity Novas, not only sells cutting edge fashion to the public, it also provides safe training space for the charity’s homeless customers to create and sell their own work, under the careful eye of tailor Ikuko Kato and Prada employee Katsuhide Nakabo.

And it’s some fashion the shops sells, courtesy of Nakabo’s prime buying skills. One-offs from established names Dexter Wong, Robert Cary-Williams and Nom D swing alongside works by Relax Garden and Vinti Andrews in a sharply modern shopfloor designed by Japanese artist Sonoko Obuchi.

Profits will be reinvested into Novas’ services that provide access to education, housing and training for socially excluded people. Rough Sleepers is at 43 Chalk Farm Road, London NW3.

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New Consumer is a website, a magazine, and a means to help you use your purchase power!

We were established by award-winning social entrepreneur Mel Young (Big Issue in Scotland, Homeless World Cup) in 2002.

For New Consumer, future-proof consumption means ethics AND quality – we’re heartened to see more and more products hit the market that aren’t just sustainably produced but are bright, fun and fabulous too!

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