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Rude Organics’ new eco-friendly labels

July 31, 2007

We’re getting into the habit of reading labels, but do we think anything of the labels themselves? Rude Health Organics does and so decided to slap 100 per cent biodegradable labels on its muesli and porridge products.

The glossy yet sustainable green labels apparently biodegraded by 90 per cent in about 31 days when tested, and the brown paper bags they’re stuck on too are also from sustainable sources.

If you want some for breakfast during Organic Fortnight, it’s available from supermarkets, health food stores and online.

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About New Consumer Magazine

New Consumer is a website, a magazine, and a means to help you use your purchase power!

We were established by award-winning social entrepreneur Mel Young (Big Issue in Scotland, Homeless World Cup) in 2002.

For New Consumer, future-proof consumption means ethics AND quality – we’re heartened to see more and more products hit the market that aren’t just sustainably produced but are bright, fun and fabulous too!

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