Sainsbury’s launches ‘Make the Difference’ days

Sainsbury’s has announced the launch of ‘Make the Difference’ days. One day each month will be aimed at encouraging positive action and change across a range of environmental and ethical issues.

Day one is Friday 27 April when the stores will ban disposable carrier bags for the day. Instead of ‘throw-away’ bags it will be giving out free ‘Bags for Life’.

For this day to really make a difference, the bags given out must be reused to reduce the amount of disposable carrier bags in future.

Gwyn Burr, Sainsbury’s Customer Director, says: ‘Customers often want to do their bit, whether that’s to recycle more, or cut down on carrier bags, but don’t often know where to start.’

Sainsbury’s is expected to give customers over seven million ‘Bags for Life’ during the day, which is about the same it normally sells in just under two years.

Usually priced at 10p each, the bags are made from 100 per cent recycled materials and the proceeds are given to local charities.

The limited edition Anya Hindmarch bag will be available in Sainsbury's from 25 April, probably not for very long though, if the slightly scary story below is anything to go by.