New Consumer logo


Shoppers ‘green’ Gordon Brown’s Jag

Go Carbon Free has 'greened' Gordon Brown's ministerial Jag in a bid to raise awareness of climate change.

Greened Gordon has chosen a 4.2 litre Jaguar XJ V8 which falls into the government's own top band of gas-guzzlers. With an estimated usage of 8,000 miles per year, it would emit 3.5 tonnes of CO2, and makes the PM a good example of men not wanting to compromise their individual lifestyles for greater good.

Customers who shop through the portal earn free personal carbon credits while buying everyday items. The site also allows shoppers to nominate a carbon-reducing cause - and Brown’s jag was a unanimous vote.

Brown will be presented with four Gold Standard carbon credits that will offset his car’s carbon emissions.

Hubertus Thylmann, Go Carbon’s MD, said: ‘We hope that Gordon Brown acknowledges the effort by a group of shoppers to 'green' his car.’

Maybe they could offset Prince Charles’s flights next time - he’s another man that doesn’t scrimp.

Comments

Read the comments from other new comsumers and login or register to post your own thoughts...

  1. Mon, October 22, 2007 at 6:06am mattjones17s avatar

    mattjones17 says

    You know, I think it is absolutely DISGUSTING that the Prime Minister of Great Britain should be driven around in a luxurious British Car.

    Instead, on the way to cabinet meetings he should travel on a Japanese built Toyota Prius, which features a lovely plastic dashboard, inviting nylon seats, and, even better, less than half of the legroom and comfort provided by the Jag.

    It does however, come with automatic sniggering from other leaders at summits.

    Or even better, why doesnt the prime minister arrive in a fabulous G-Wiz, that will really show off the dignity of this country.

    Just in case any of you are wondering if this is my honest opinion, it is not. A Jag 4.2 is at the top of my wish list.

  2. Tue, November 06, 2007 at 2:48am Richard Steeles avatar

    Richard Steele says

    Personally I think a Prime Minister willing to sacrifice his macho credentials to contribute to saving humanity would be a fine example to set to other world leaders.

advert for square ink
moreeco - reward shopping with a difference

Email Newsletter

Submit your name and email address below and get all the latest ethical news straight to your email inbox.

About New Consumer Magazine

New Consumer is a website, a magazine, and a means to help you use your purchase power!

We were established by award-winning social entrepreneur Mel Young (Big Issue in Scotland, Homeless World Cup) in 2002.

For New Consumer, future-proof consumption means ethics AND quality – we’re heartened to see more and more products hit the market that aren’t just sustainably produced but are bright, fun and fabulous too!

Find out more about us...